Web hosting company GoDaddy has expanded its offering for small business customers to include Cloud Servers and Bitnami-powered Cloud Applications.

GoDaddy, which claims to have more than 61 million domain names under management, will offer its customers a “pay as you go” utility billing model, which will enable customers build, test and scale cloud solutions on GoDaddy’s infrastructure. The company’s traditional playing field is to give customers access to site building software like Word Press, but the new move will provide an environment where they can build and run just about any software they like.

“With the launch of Cloud Servers, GoDaddy aims to extend our lead as the number one trusted provider of Cloud Hosting solutions for individual developers and technologists. We’re looking to make it easy for developers to serve small businesses with the technology they want,” said Jeff King, GM Hosting, Security at GoDaddy. “By offering a powerful, yet simple cloud offering that integrates domains, DNS, security and backups all in one place, developers can save time and exceed their clients’ expectations.”

Unlike its better-known rivals in the cloud space, GoDaddy will build on its traditional business model of targeting individual developers, tech entrepreneurs and small-scale businesses with the new solution. The services will offer a number of features to smaller businesses that cannot afford or justify an all-encompassing service offered by the traditional players in the public cloud market. The company claims virtual instances can be built, tested, cloned and re-provisioned in less than a minute, meeting market expectations.

Alongside the servers, GoDaddy’s Cloud Applications are powered by Bitnami, an open source server application deployments library. “As a GoDaddy technology partner on Cloud Applications, we’re excited for GoDaddy’s international customer base to take advantage of our capabilities – joining the millions of developers and business users who save time and effort with our library’s consistent, secure and optimized end-user experience,” said Erica Brescia, Co-Founder at Bitnami. “We’re proud to partner with GoDaddy in serving this global market of advanced SMB-focused developers.”

The new offering from GoDaddy has seemingly been in the works for some time, as the team announced the acquisition of the public cloud customer division of Apptix for $22.5 million last September.

“With the acquisition of Apptix’s public cloud customer base, we have an opportunity to take customers using Hosted Exchange and bring them over to GoDaddy’s Microsoft Office 365 offering,” said Dan Race, GoDaddy’s VP of Corporate Comms, at the time.

With Microsoft and Google making moves to take market share away from AWS in the corporate space, GoDaddy is targeting the small business market, a niche that appears to be relatively overlooked.