Fision, the leading sales and marketing automation SaaS provider, today announced an agreement with 3Cinteractive, the leading provider of cloud-based, enterprise mobile solutions, to leverage its Switchblade platform to extend sales and marketing automation across messaging, mobile web, smartphone apps, voice, and social media.

“Control, compliance and measurement of campaign distribution across all media channels has always been a recurring problem for businesses,” said Mike Brown, CEO of Fision. “This agreement furthers our mission to provide a simple solution that optimizes that effort. Mobility is the next mainstream media channel and the capabilities of 3Cinteractive extend the power of Fision to address that demand.”

Fision’s platform allows enterprises and small businesses in manufacturing, health care, retail, financial and business services to store, customize and distribute marketing materials, giving companies real-time metrics on customer behavior. Switchblade, 3Ci’s cloud-based mobile platform, provides businesses with a single platform to deploy multi-channel mobile applications to any mobile device throughout the world. The combination of these capabilities will extend Fision’s offering to include mobile solutions that engage consumers and increase their lifetime value.