The people behind the format responsible for about a tenth of internet traffic, and until now the bane of content publishers, now aims to build content, social and (they fervently hope) commerce into their new BitTorrent Bundles. As the website puts it:

 ”(BitTorrent Bundles is the) first media store by the people, for the people. BitTorrent Bundles is where you can access a world of content, direct from artists. Browse titles from some of our favorite creators. Unlock music and film exclusives. Play what you want. Pay what you want.”