Rackspace has appointed Scott Crenshaw to the role of senior vice president of strategy and product. Crenshaw, who formerly hails from VeriSign, will oversee the company’s corporate strategy, business development and product and engineering portfolio.

Crenshaw most recently served as senior vice president of products at VeriSign, where he led the development of the company’s new products and services. Before that he served as vice president of strategy and chief marketing officer at Acronis, a data backup and recovery solutions provider, and spent a number of years at Red Hat, where he served as vice president and general manager of the cloud business unit.

He also holds a number of patents related to subscription service provision and monitoring.

“We are excited to have someone of Scott’s caliber and experience joining our team,” said Rackspace president and chief executive officer Taylor Rhodes.

“Throughout his career, Scott has established a strong track record of developing winning strategies, managing and growing unique product offerings and working collaboratively with colleagues and customers. Scott will work closely with our marketing, sales, support and other critical functions to drive compelling product offerings and the best customer experience in the industry.”

Crenshaw said: “I am thrilled to be a part of this talented team at such an exciting moment in the company’s history.”