Do people really back up their data – or are they just saying they do?

Even in today’s world of huge capacity drives and immediately accessible online backup, you’d be amazed at the number of users who simply don’t back up their data. While this may be regrettable at home, it’s unacceptable at work. Teams can’t function properly if team members lose information. And promises to do it ‘tomorrow’ (bad) or ‘as soon as possible’ (worse) just don’t cut it.

But what’s the solution to get everybody doing their backups instead of just talking about it?

The terrible consequences

Sales people know that prospects only buy if they are feel motivated or threatened (but not by the sales people!)

In other words, there are two ways to convince people to do something. The first is through the positive consequences of taking action. The second …