Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Like.com, a product strategist at IBM and Oracle, Hootsuite’s CEO, and the founder and CEO of KISSMetric, among others. More about Bitium can be found on its website at www.bitium.com.