In very short order, the term «Blockchain» has lost an incredible amount of meaning. With too many jumping on the bandwagon, the market is inundated with projects and use cases that miss the real potential of the technology. We have to begin removing Blockchain from the conversation and ground ourselves in the motivating principles of the technology itself; whether it is consumer privacy, data ownership, trust or even participation in the global economy, the world is faced with serious problems that this technology could ultimately help us in at least partially solving. But if we do not unpack what is real and what is not, we can lose sight of the potential.