Ask anyone who is working with data “What is your biggest challenge?” The answer most of the time is “the inability to use our data fully.” This and similar statements signify one common thread of pain. With data growing at 44% over the next 10 years, it goes without saying that your business is going to be inundated with data from all sides. With “making a profit” on the minds of over 35% of SMB survey respondents, it goes without saying that the challenge is multi-fold with being able to sustain the business and ensure profitability being prime.