Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) cloud and public Infrastructure as a Service (IaaS), providing the advantages of each minus any of the drawbacks. We are entering a new realm of cloud computing as the next wave of technical innovations from emerging startups brings the dawn of Cloud 2.0, and with it, a new era of IT transformation and agility. The global market for cloud services is expected to grow from $131 billion in 2013 to $244 billion by 2017 (source: PwC), and wholesale cloud presents tremendous opportunities for a growing segment of service providers (MSPs, SIs, and VARs) to gain a competitive advantage and effectively compete against larger players.