I see digital transformation spinning off many different business trends and technology waves. Consumers want to consume media on mobile devices. This in turn drives tablet sales, as most media is easier to view on tablets. Tablets and other mobile devices encourage and promote the digitization of customer engagements and produce more data (code halos) that enables new business models to emerge based on a strategic use of big data analytics tied to marketing and commerce platforms.
The more data and commerce that flows through mobile devices, the more companies focus on mobile marketing and sales channels. I see no end to the popularity of mobile devices, so this trend is guaranteed to continue. The question for us now is how this will impact traditional sales and marketing channels and strategies.