Signing up and signing on are major threats to any cloud application business. What approaches can an application provider take, and what are the implications on the business?
Did you know that:
Half of paid SaaS customers do not use the application at all
Nine out of 10 has left an application when they forgot a password, instead of restoring it
Eighty-six percent may leave a web site when asked to sign up
Two out of five would rather scrub the toilet than come up with a new password
These figures, based on research from Totango and Janrain in 2012, clearly show that sign-up and sign-on are major issues for any cloud application provider.