The Trick with Big Data Is Context, Context, Context

OpTier, which has a handsome collection of customers with some very impressive names, quotes a Gartner guesstimate that 85% of the Fortune 500 won’t be able to exploit Big Data for competitive advantage until the other side of 2015. Hmmm, and this is 2012. “Houston, we’ve got a problem.”
OpTier says the way to make sense of it all is to track and analyze it in context and not leave a factoid here and a factoid there in separate silos so you don’t know what the heck you’re looking at unless you invest the time and energy running down all the missing pieces of the puzzle.

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