The Digital Transformation Social Spectrum By @ABridgwater

Life is difficult. Business life is sometimes argued to be even more difficult. If nothing else, business life is as socially complex as life itself.
This truism obviously means that there are different business types – but different in regard to what? Separating the old and the new is good way to look at how the family tree breaks down.
At one end of the spectrum we find the old languid non-transformative company (or user) who fails to grasp new digital information empowerment – and at the other end we find the true digital native. But the space in between is populated by a degree of other behavioural types.

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