The Digital Disconnect By @TheEbizWizard | @CloudExpo [#Cloud]

One important differentiator between what passed for digital back in the dot-com days and today’s notion of digital is the role mobile plays. Yes, this company had a mobile site, and they had what the AVP claimed was a “mobile first” plan for their web content, but as yet they had yet to roll out any responsive design. In the final analysis, their digital effort up to this point boiled down to little more than better brochureware, a la 1990s web redesigns.

But more significantly, what was entirely missing from their digital achievements (although the AVP did indicate that it was a roadmap item) was pulling together their real-time platform or any of their other software-based products and combining them with the marketing effort that to date is the sum total of their digital effort.

read more