The Cloud market is diverse and highly fragmented – typical of any market in its early stages. The broad range of cloud activities and the frantic pace of new products / services getting launched is driving the need to consolidate and unify cloud services for the end user and for the market as a whole.
This article tries to understand the business model of cloud brokers and its importance to the cloud market. Typically, almost all business models involve different levels in what are known as value chains or supply chains.