Within enterprises – and even small businesses – there are two distinct groups with differing goals, needs and objectives when it comes to business intelligence and analytics strategies. Business users are tasked with analyzing Big Data to help their companies make timely and more meaningful decisions, and as such, require immediate access to a wide variety of sources, including structured, semi-structured, unstructured and streaming data. On the other side of the house, IT professionals are tasked with storing and securing massive data stores, as well as ensuring regulatory compliance of corporate information. Therefore, they prefer to make information available on an as-needed basis, rather than creating an environment of open access. So the tug-of-war game begins.