Technology Marketing "Done Right"

Most technology companies – especially Software companies do marketing all wrong. They make marketing all about “them”. I call it “me-me-me” marketing.
Marketing for technology should be about “the customer” – and how to make the customer successful.
There are a few examples of software technology marketing done right – and one of them is Zendesk with their “Customer Hero Tour”. Zuora is also high on my list.
Zendesk has set the bar for technology companies on the most critical marketing “best practice” of all.

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