In 2013, Adobe took the bold step of moving from a perpetual licensing model to a subscription-based model to sell its creative software. The world is becoming more connected, collaborative and mobile, and Adobe wanted to make the shift to meet those needs. The process began in 2012 when Adobe launched the first phase of Creative Cloud, which provided Adobe’s full set of creative applications as a membership. In the year since, Adobe built the infrastructure to store and share files in the cloud, and acquired Behance, a thriving social network used by millions of people to connect, showcase their work, and discover other talent. For users, there is a blending of sorts of cloud computing and desktop applications: Customers will continue to install and use the creative applications on their desktop just as they always have, but the apps will increasingly be part of a larger creative process centered on Creative Cloud.