Large enterprises should not just wade into big data as an isolated function, but should anticipate the strategic effects and impacts of big data — as well the simultaneous complicating factors of cloud computing and mobile — as soon as possible.
When we collect data, we have some sort of goal in minds of what we might get out of it. When we put the pieces from the data together, it either maybe doesn’t fit as well as you thought or you are successful and you continue to do the same thing, gathering archives of information.