SAP is targeting its innovation hub, Leonardo, at telcos, promising to help them make the most of their data and use it to drive business inisights.
SAP Leonardo for Telecommunications promises to highlight margin risk, customer opportunities, product matching and asset profitability, seeking out likely outcomes using historical data from the company itself, making it more accurate than using generic predictions, SAP claimed.
“Telecommunications companies face increasing pressure on profitability, while regulation, commoditisation and market share gains by over-the-top players continue to present challenges to traditional lines of business,” said Mala Anand, president of SAP Leonardo.
“As a result, telecom companies adapt or reinvent their business processes using innovative technologies to gain a competitive advantage. Drawing on SAP’s industry expertise, this SAP Leonardo accelerator prepackages software specifically to help carriers quickly define the blueprint for the next generation of their business processes.”
SAP is marketing its Leonardo portfolio of analytics, blockchain, the Internet of Things (IoT) and machine learning in fixed-price bundles to make them more affordable to telcos hoping to innovate.
The company’s telecoms bundle, SAP Big Data Margin Assurance, offers analytics and machine learning to help businesses leverage the data they already hold to find insights into their business to help increase margins.
“SAP Big Data Margin Assurance enables the integration of profitability insights into all business decisions along the value chain, which will become a must-do for telcos over the next five years,” said Andreas Gentner, global telecommunications consulting leader at Deloitte. “As part of the industry accelerator, the solution comes at low risk and with short time to value for clients.”