Salesforce boosts its Analytics Cloud intelligence tool

Analytics1Salesforce has added new options for users of its Analytics Cloud intelligence tool. The new ‘Wave Actions’ flash up crucial information on dashboards so that salespeople can act more incisively as crucial information reaches them faster.

The new features allow companies to create customised Wave Actions, such as creating cases, updating accounts or assigning tasks. Since Wave is natively integrated with App Cloud, the Wave Actions are automatically pushed from Wave into the corresponding Salesforce record. The system instantly identifies the type of problem that sales managers need to know about as soon as possible, according to Salesforce. When an account suffers particularly bad customer attrition, for example, a sales manager will be alerted to this pattern more rapidly. This is achieved by customising the Wave Analytics App to alert managers about patterns on sales figures (such as defecting customers) and enables them to take action more rapidly.

A new Wave Visualizations feature aims to create a consistent user experience and create a more intuitive process. Salesforce has also revamped the Analytics Cloud’s user interface in a bid to encourage users to become more adventurous in their creation of reports and dashboards. This, according to the cloud software vendor, will bring Analytics Cloud in line with the Lightning Experience design that was rolled out first for Salesforce’s Sales Cloud.

New information has also been unveiled about the use of the Analytics Cloud within the portfolio of other vendor’s software offerings. According to Salesforce there are 81 companies in the Analytics Cloud’s partner ecosystem, with 13 software companies scheduled to unveil new apps based on Analytics Cloud, including Apttus, FinancialForce, SteelBrick and Vlocity.

In its most recent earnings statement, Salesforce revealed that subscription and support revenues from Analytics Cloud were ‘not significant’ for the three and six months ending on July 31, 2015.

The addition to Analytics Cloud comes exactly one year after it was first launched. According to Salesforce, the upgrade gives Analytics Cloud a wider, more active remit than its existing role as a standalone business intelligence application.