Think of your new and existing products and services. Are there other ways you can package and price your offerings? Whether your goal is to grow your customer base, revenue, market share, or share of wallet, recurring revenue models can provide a multitude of options for creating new revenue streams from new or existing products.
Much of the industry is still talking about the success of basic subscriptions (Amazon Prime, Netflix, Box, etc.), but many forward-thinking companies know the real value is in the broader range of monetization options. Nearly any product in your catalog can be repackaged into a recurring revenue service with a vast array of pricing options. Whatever your goals may be you have options… and lots of them.