Podcast: IBM’s Sandy Carter Gets Social

“Companies that don’t leverage social will e extinct before long,” noted Sandy Carter, IBM’s General Manager of Ecosystem Development and Social Media Evangelist.
Sandy recently spoke to me about social media, the cloud, and all that it entails for Big Blue. She outlined an ecosystem of traditional partners and “influencers,” a diverse group that includes customers, academia, agencies, as well as technology partners.

“The cloud has really changed the game,” she said. ‘It’s really opened the door for these new types of partners.”

Listen to what else she had to say in our exclusive podcast:


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