Carter Lusher, Research Fellow & Chief Analyst: Enterprise Applications Ecosystem

On June 25, 2013, Oracle and Salesforce.com sent out press releases about how they had agreed to a strategic partnership to integrate their Salesforce.com and Oracle clouds. The press release was followed up on June 27 with a press conference held by both CEOs. The announcement generated a considerable amount of press and blogosphere buzz, with the general tone being that it is game-changing.

However, nothing in the announcement amounted to a significant change in either company’s strategy. Instead, what was offered was only just above “press release-ware” level, because no proof points were provided. In addition, the cross-vendor application integrations, Salesforce’s commitment to Oracle technology such as Database 12c, and internal usage of each other’s applications, are not unique or surprising.

It is Ovum’s opinion that this announcement neither shifts the dynamics of the …