Life in a Startup: Getting Above the Noise

Today at AppZero, we are fortunate enough to have been selected as one of the 25 Hot Cloud Startups by Startup 50, published by Jeff Vance. The list was published on February 9, 2013 as a prelude to his upcoming story “10 Hot Cloud Startups to Watch” for CIO.
One of the biggest challenges in a startup is that there are so many things you have to do. In the very beginning, the company must progress from idea to product. Then the original product idea for some reason does not make grade (not compelling enough, too competitive a market, etc.) and the company has to pivot from the original premise.
The other foundational ingredient needed to create a great company is the team. The team is critical — they test, scrutinize and kick around the original idea, which more often than not, pivots or morphs into a better one. Only a tight-knit team can distill the benefits and core value lurking underneath the surface of an immature prototype while dealing with time pressures. Running out of cash, proving the viability of the product, acquiring customers and closing financing are just a few of the time pressures that can tear a team apart.

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