Today, we’re at a crossroads. Some companies are choosing to dive into the application economy, while others stand back afraid of the change. It should come as no surprise then that companies that are embracing the application economy are emerging as victorious.
That’s because customers today are far more likely to experience brands through software than in-person interactions. Everything is connected through the application-based world, and customers are demanding superior user experiences.
What can you learn from the leaders in the application economy, and what will it take for you to join their ranks?