If you want to position your Web hosting services for maximum growth and revenue, you can’t use a one-size-fits-all approach. Instead, you need to identify the specific market segments you’re addressing, determine what their needs are, and frame each offer accordingly, using the style, language, and bundles that will appeal to that particular segment.

In our latest Best Practices paper (available for download on the Marketing Best Practices page within the new Parallels PartnerNet), we identify the best practices our service provider partners listed for effectively merchandising Web services to two groups of customers—those who are less technically oriented and those who are more technically oriented—plus general merchandising recommendations that apply to all customers. By following these best practices, you’ll be able to both maximize your conversion rates – from browsers to buyers – and drive increased revenues.

To download the complete whitepaper, or just a self-diagnostic checklist tool, go to Marketing Best Practices page. Not registered? Sign up today!

– Josh Beil
Director of Service Provider Marketing
@joshbeil