A new report from Juniper Research has forecast that Machine to Machine (M2M)) service revenues will reach $20 billion globally in 2015, as players across the M2M industry focus on simplifying the process of rolling out M2M for the end-user. However, the report — M2M & Embedded Strategies: Telematics, POS, mHealth, Metering & Buildings 2013-2018 — observed that the monetisation opportunities offered by M2M services differ significantly according to the industry to which it is being applied. Thus, while telematics is particularly positive, smart metering, despite high forecast numbers and regulatory drivers, is still struggling to find an avenue for revenue generation. However, in all sectors, service revenues will substantially exceed revenues from managing connectivity throughout the forecast period.