With another year coming to a close, it’s time to dust off the crystal ball for our annual predictions. However, before we forecast any new insights, I want to look back at our 2015 predictions, which could be best summarized as a maturing of technology innovations introduced in prior years. Now that the fundamentals are in place, there’s potential for significant shifts in both software and vendor shakeups in 2016. The emerging battleground of innovation continues to heat up between companies that make technology versus those that use it. Success will be determined by a company’s ability to leverage and monetize its data and API assets, drive contextual interactions with customers, along with its organizational agility to react to competitive forces. Here is Part One of our 2016 predictions.