Information Booth 2.0 | @ExpoDX #AI #IoT #SmartCities #AI #IoT #DigitalSignage #DigitalTransformation

Before dismissing the information booth as a primitive and outdated concept, stop to consider that advanced analytics are starting to give us the Information Booth 2.0. That’s right! The information booth is still a cutting edge idea!!! It provided just the right information, in the right place, to the right audience. It influenced the customer journey at the very point of consumption. It wasn’t packed with irrelevant information about things that were not consumable then and there. In fact, global organizations are spending billions on marketing analytics trying to replicate the information booth concept for today’s digitally connected consumers and more often than not, failing to replicate the personalized experience that the information booth delivered.

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