iBeacon Protocol, #API and the #InternetOfThings | @ThingsExpo #IoT #BigData

Forbes called 2015, the Year of the Mobile Beacon. AdWeek talks about how beacons are already influencing the way we network, get drunk, vacation, shop, and even how we buy sausage. Ten experts at Marketing Land predicted that this year the whole world of mobile marketing will become acutely location-aware. Plus, if Google, Apple, and Facebook are betting on it, shouldn’t you? We’ll dive in and learn how beacons interact with APIs, how the different beacon protocols work, and what makes for a quality beacon experience.

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