The new strategy builds on the ROADS experience model – Real-time, On-demand, All-online, DIY, and Social – which was launch at the same event 12 months ago. While the ROADS framework focuses on delivering improved user experience, All-Cloud centres on network modernization and aims to enable digital transformation within enterprise. The new campaigns have been billed under the tagline of “Growing together through digitalization and building a better connected world”.
“Global digitalization is accelerating, and this is improving efficiency and user experience in many areas, including vertical industries, public services, and every aspect of our lives. Our Global Connectivity Index (GCI) 2016 reveals that global connectivity improved by 5% in 2015,” said Deputy Chairman of the Board Eric Xu. “We can work together in the areas of enhancing connectivity, enabling the digital transformation of vertical industries, improving the connectivity experience and expanding access under all scenarios, and to accelerate global digitalization.”
“In the All IP era, we proposed our Single strategy, which effectively supported the development of operator customers,” said Xu. “Nowadays, as we face the digital transformation of different industries, we advocate full cloudification to build efficient networks and agile competitiveness. Driven by end users’ needs for a better experience, Huawei proactively advocates the All Cloud strategy, promotes network modernization, and works to enable digital transformation across industries, thus meeting end user needs to enable customer success.”
The All-Cloud proposition is built on a data centre-centric architecture, with all network functions, services and applications will run in the cloud data centre. The company has claimed that through a unified and open architecture, it will be able to meet customers’ needs for business transformation on all cloud platforms, public, private, industry, and hybrid.
Within the company’s carrier business, the team plan of developing cloud-based IoT, video services, and service platforms, to win new business, but will also promote the cloudification of operations systems.
“Network Functions Virtualization standardizes and virtualizes equipment and hardware on ICT networks,” said Xu. “However, even with NFV, we still adopt a traditional method for managing the software architecture and operations model. If we can move another step forward and use the cloudification concept to make network software fully distributed and automated, we can realize Network Functions Cloudification (NFC).”
In the enterprise unit, cloud computing, SDN, and big data technologies will form the central pillars of marketing messages. The company has seemingly prioritized digital transformation as a means for enterprise to transform towards agile and smart operations.
On the company’s blog it highlighted that the transformation will take place over three stages. “First, Huawei will need to encourage enterprises to move their IT systems to the cloud to fully utilize resources and improve efficiency. Second, Huawei will accelerate the pace of transforming enterprise networks into SDN, and then use a unified SDN controller to centrally integrate telecom, enterprise, and DC networks and achieve agile operations throughout the entire process. Third, Huawei will enable smart enterprises with Big Data.”