You may have been hearing the term “mind share” (or “mindshare,” depending on whom you ask) a lot over the past year. While it’s being talked about more often, the concept goes back a millennium to the very first businesses. Think about searching the internet. Do you simply search the internet or do ‘google it’? How about when you get injured? If you’re like the vast majority of people, you ask for a Band-Aid, not a bandage. These are two prime examples of successful mind share. Google and Band-Aid established their names so thoroughly in the minds of consumers that the brands became synonymous with the products they represented.