While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers.
Not too long ago, marketers had to inevitably choose between two options – keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedicated sales managers reaching out to prospective clients for business.