Google and Salesforce come together to twist the cloud market

Two major giants in the world of cloud computing, Google and Salesforce, entered into a key partnership on Monday.

Under the terms of this agreement, Salesforce’s clients who don’t currently use  G Suite will get this package free for one year. This move is expected to increase the user base of G Suite. Also, Salesforce will add Google’s cloud service to its list of certified partners. Interestingly enough, AWS is on this list as well.

Besides G Suite, Google’s Analytics 360 service will be integrated with Salesforce’s products. This Analytics 360 is a marketing tool that will help Salesforce’s clients to track sales and other advertising-related information. At this point in time, not all Salesforce products have this feature, so it should work well for both companies. This addition of Google’s products is sure to help Salesforce to reach to a wider audience with its products while for Google, it’s a big win obviously because it has access to the entire customer base of Salesforce.

This deal is not so much of a surprise really because earlier this year, a few analysts had predicted that one of the major players can make a bid to acquire Salesforce. One analyst even went to the extent of saying that Google should pay $73 billion to acquire Salesforce. At this point though, there is no mention of a takeover either by Google or Salesforce. In fact, Google even refused to comment on whether it will eventually take over Salesforce.

This deal also represent Google’s strategy to enter into strategic partnerships with other companies to ensure that both the players get mutual benefit through it. In this series, the deal with Salesforce maybe the biggest and could give Google one of the biggest market advantage.

Let’s see how this plays out for both the companies in the short as well as long run.

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