Everyone is talking about the Cloud, whether on the news or in advertisements from top-tier tech companies, such as Microsoft, Google, and Apple. More important, the small and medium business (SMB) community has embraced the Cloud. Specifically, more than half of SMBs in the US currently use cloud storage, according to a new survey from Clutch.
Cloud storage’s increased popularity in the SMB market arises from the numerous benefits the service offers, such as the reduced cost of data storage, backup and recovery, improved workforce productivity from file sharing and collaboration, and additional disaster protection. These factors make cloud storage appealing to SMBs and will increase the rate of cloud storage service adoption in 2016.