Although PaaS is new, it’s rapidly gaining momentum, with growth projected at 48 percent annually by Technavio, the research firm, and topping $6 billion in value by 2016. If PaaS is treated as a strategic opportunity to align agendas across IT and across the business, it may well prove to be a ʺonce in a generationʺ opportunity to clarify, improve, and strengthen everything developers do.
As with any new technology or approach to doing business, PaaS will appeal to different groups for different reasons. The clear business value is that PaaS is added at the application layer. For ISVs, PaaS can help extend the availability of a traditional software product or enable organizations to add new capabilities to their existing IT spectrum. It’s also helpful to anyone wishing to achieve productivity gains, speed time to results, or reduce their costs. But like any technological shift, PaaS adoption requires changes in how people work and demands collaboration if it is to be as successful as possible.