I recently had the opportunity to give a 10-minute keynote at DataWorks Summit 2017. I know what most of you are thinking: Schmarzo can barely introduce himself in 10 minutes! What sort of keynote could he give in just 10 minutes? And to be honest, I too struggled with what to say.
But after some brainstorming with my marketing experts (Jeff Abbott, Erin Banks, and Chris Hill), we came up with an idea: Pose 5 questions that every organization needs to consider as they prepare themselves for digital transformation. And while I didn’t have enough time in 10 minutes to answer those questions in a keynote, I certainly do in a blog!