She’s smart. He’s funny. They’re the ambitious ones. That company is an innovator. This technology is a game-changer.
As humans, we love labels. Consciously and unconsciously, we slap them on everything – and with good reason. The average human brain must process over 34GB of information each day. There is no way to do that and maintain our sanity unless we organize all that information in some way. And sticking labels on things is how our brain copes.