Just ask VC Fred Wilson. He says, “Speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it.” So if you’ve been wondering why speed has appeared in every ad and on every website and product, there’s your answer.
These days, it really doesn’t require much to prove that speed is the most important feature of your service; just pay attention to your surroundings one day. Take notice of the person next to you complaining that the mobile site they’re trying to use won’t load, or your cubicle buddy who is ready to throw their laptop out of the window because the tool their trying to use is down—it won’t take long before the idea clicks.