Microsoft has recently made large business bets on recurring revenue models. That’s because offering goods and services on a recurring basis doesn’t just create incremental, new revenue; it is fast becoming the primary driver of revenue growth for many enterprises.
However, for companies to offer products or services that their customers want and will buy on a recurring basis, it’s critical that they’re able to employ the features, benefits, and capabilities necessary to support the recurring revenue model of their choosing. At the same time they must continue to insure or improve customer satisfaction and retention. This all requires a new breed of billing, without stressing IT or finance.