Embedded Analytics: Inside Apps, Inside Processes By @ABridgwater [#IoT]

Now is the age of information analytics. We have (very arguably) reached a point where the insight arising from data analytics can be applied to almost every aspect of a company, in every business vertical.
But what shape should that analytics be? Increasingly we talk about embedded analytics, but what do we mean? Should we be embedding analytics inside a) applications themselves, or should we b) look to embed analytics as business rules inside complete corporate processes – or should it be both?

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