The new mantra at IBM is speed, speed and speed. The design-oriented approach is promised to yield the agility they need in re-inventing themselves. Being 104 years old, IBM has changed course and re-invented itself may times. Now the focus seems to be cloud computing, analytics, and big data. The emphasis from hardware has waned shifting more into software and service. They are also being successful in recruiting young graduates from top schools like Stanford, when these kids often think Google is an old company (and IBM is a historic relic). Design leadership from people like Phil Gilbert is bringing fundamental changes in this metamorphosis.