“The cloud has already garnered a well-earned reputation for helping companies reduce costs and gain operational efficiencies through a combination of pay-per-use environment and on-demand infrastructure and storage,” commented CoreMatrix Co-Founder, Paul Nix on CoreMatrix’s report that the retail industry is adopting cloud solutions to reduce infrastructure and computing costs as well as to engage consumers on social networks and gain a 360-degree view of their customers.
Many retailers have already embraced cloud computing, as evidenced by associates at brick & mortar stores using tablet computers to better serve customers and the increasing appearance of in-store kiosks enabling customers to access online product reviews and recommendations. In addition, cloud-based social log-in tools and other conveniences offer consumers an easier online shopping and buying experience.