Cloud service providers need to think small

The African enterprise space may be in the nascent stages of development, but it’s time has certainly come. A new stream, Enterprise ICT Africa, made its appearance at AfricaCom this year, putting a strong focus on the opportunities for cloud services in the region.

As many of the industry’s thought leaders have advised, Africa is in a good position to generate opportunities where other more developed regions have failed. On the opening day Camille Mendler, principal analyst and head of enterprise verticals at Informa Telecoms & Media, called for new segmentation methods for the market in order to capitalise on contextual opportunities. In this case, Mendler believes there is a significant opportunity for cloud services in the ‘long tail’, the blue collar market and micro-businesses.