How can businesses harness the power of APIs to reach new customers and markets?
In his session at the 10th International Cloud Expo, Alistair Farquharson, CTO at SOA Software, will walk the audience through the growth and evolution of the API, why effective API management is important, and how the game changes when companies expose business applications to the outside world. He will also discuss:
A brief history of the API
How to use APIs to make money, save money, build brand
“Appification” and the innovation model of the open API
API management nuts and bolts, and best practices
Why Enterprise APIs are important
Some great examples of companies doing it right