The cloud is often touted as the answer to all our problems. The cloud broker model can give service providers the chance to avoid commoditization by repackaging their own offerings together with cloud services and selling these to customers. But cloud brokers beware. There’s a risk of being a jack of all trades and master of none. It’s crucial to ensure that a cloud offering is designed to meet the needs of a specific market.
But cloud brokers beware. There’s a risk of being a jack of all trades and master of none. It’s crucial to ensure that a cloud offering is designed to meet the needs of a specific market. For example, enterprises and small/medium sized businesses (SMBs) will hardly subscribe to all cloud services from a single provider. So which approach is best for which target market?