Private Cloud Computing Implementing a cloud solution for a business is a very complex process, one that requires a lot of thought and consideration. This is mainly due to the fact that there are different kinds of cloud services, which generally can be divided into two: public cloud and private cloud. The public cloud is […]
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NTT Communications has announced the deployment of managed private cloud solutions to HPE and NTT customers in the US in a play for the IaaS market.
Although not hitting the headlines as regularly as competitors such as AWS, Google and Microsoft, NTT has been recognized in the IaaS market by Gartner, and does already have a strong presence in the US market. Although noted as a niche player the IaaS segment, NTT does offer two platforms to global customers; NTT Enterprise Cloud and Cloudn. Gartner has noted the NTT does little to differentiate itself from the rest of the market, though it does have a healthy ecosystem of partners to compensate.
The new proposition will enable joint customers of HPE and NTT to purchase the company’s IaaS portfolio solutions, including cloud migration services, data centre consolidation, managed infrastructure services, and disaster recovery-as-a-service. The NTT team claim it is one of HPE’s first service provider partners capable of providing managed private cloud environments using the new HPE Helion CloudSystem.
“NTT America, the U.S. subsidiary of NTT Com, provides flexible, agile and cost-effective private hybrid cloud solutions to the NTT Com and HPE customer base,” said Indranil Sengupta, Regional Vice President of Product Management at NTT America. “These solutions can be delivered at NTT Com data centres, customer premises or at third party data centres.
“The solution architecture allows customers to leverage their current investments and augment with additional services that they need to run their business efficiently. All of NTT Com’s cloud solutions focus on the five key considerations of security, compliance, migration, legacy integration and change management.”
While a niche player in the market, the move could represent a strategic win for the NTT team, who already has a healthy reputation in North America, and a growing customer base. It would also be considered a timely move as trends in the industry are leaning more towards multi-cloud propositions, where decision makers are more open to working with different cloud providers for different workloads and data sets.
Microsoft, HPE and Cisco have been named as three of the leading names in the cloud industry by Synergy Research as the firm wraps up the winners and losers for the first quarter.
While the cloud infrastructure market has been growing consistently at an average rate of 20% year-on-year, 2016 Q1 was estimated at 13%, though this was to be expected following peak sales during the latter stages of 2015. Microsoft led the way for cloud infrastructure software, whereas HPE led the private cloud hardware market segment, and Cisco led the public cloud hardware segment.
“With spend on cloud services growing by over 50% per year and spend on SaaS growing by over 30%, there is little surprise that cloud operator capex continues to drive strong growth in public cloud infrastructure,” said Jeremy Duke, Synergy Research Group’s Chief Analyst. “But on the enterprise data centre side too we continue to see a big swing towards spend on private cloud infrastructure as companies seek to benefit from more flexible and agile IT technology. The transition to cloud still has a long way to go.”
For the last eight quarters total spend on data centre infrastructure has been running at an average of $29 billion, with HPE controlling the largest share of cloud infrastructure hardware and software over the course of 2015. Cloud deployments or shipments of systems that are cloud enabled now account for well over half of the total data centre infrastructure market.
I caught an internet meme the other day that said, “The Cloud is just a computer somewhere else.” But is that true? Is the cloud really all about outsourcing your infrastructure to somewhere or someone else?
Popular opinion seems to indicate that’s the case. But I would argue otherwise.
The cloud is a way of thinking. Consider the ease with which you can swipe your credit card and walk away with a virtual infrastructure in the cloud. Pay for what you need now, and scale out to meet your growing demands as your business or projects expand. Who could say no to that?
In my experience as an IT leader and solutions architect, this is what the cloud is really all about. Self-service provisioning; elastic, pay-as-you-grow infrastructure; and a service-driven operating model with all-inclusive, per-VM pricing.
If we take that perspective, we see that the cloud is not just about outsourcing. In fact, all IT leaders should aspire to deliver the same agility, elasticity, and efficiency of the cloud model – whether their infrastructure runs on-premises or “in the cloud.”
With that said, this has not always been feasible or easy. Traditional IT infrastructure is costly, complex, and rigid. It simply doesn’t provide the same level of efficiency and agility as public cloud providers can deliver. And that’s no surprise. Early in their history, pioneering service providers and technology giants like Google, Amazon, and Facebook, discarded the old IT model and built their own infrastructure based on key design principles of software-defined, scale-out, and x86 commodity hardware.
Until now, visionary IT leaders who sought to deliver a cloud operating model on-site had little at their disposal. But that is changing. Breakthroughs in on-premises infrastructure like hyperconvergence are making it possible to bring the benefits of the cloud on-site, avoiding the tradeoffs of outsourcing their infrastructure and core business applications to the cloud.
In many ways, hyperconverged infrastructure delivers the same efficiency and agility of cloud. It’s based on the same design principles noted above – x86 commodity building blocks, software-defined, and linear scalability. However, hyperconverged infrastructure also provides the performance, protection, and resiliency enterprises require – all while reducing complexity and costs.
In fact, in a recent independent study, focusing on the cost-effectiveness and three-year total cost of ownership (TCO) savings of hyperconvergence and the public cloud, hyperconvergence vendor SimpliVity was compared to public cloud vendor Amazon Web Services. The study found that SimpliVity’s hyperconverged infrastructure solution offers a TCO savings of 22% to 49% when compared to Amazon Web Services. This shows that cost is no longer a barrier to creating a private cloud. Enterprises can choose what best suits their workloads, public or private.
Overall, with hyperconvergence, enterprises can now outsource to the public cloud or decide to stay on-premises, all the while maintaining the agility, elasticity, and cost-effectiveness of the public cloud.
Written by Rich Kucharski, Vice President of Solutions Architecture at SimpliVity
Ixia has launched its new CloudLens offering, a platform which it claims will increase network visibility across private, public, and hybrid cloud environments for service providers, cloud providers, and enterprise customers.
The new offering will enable customers to gain insight into network traffic in both physical and virtualized environments, using the company’s virtual network taps, packet and application flow filtering. The offering claims to answer the challenge of elastic demands of cloud customers in a multi-tenant self-serve model, deploying scalable traffic monitoring system in a matter of minutes, as opposed to days.
“The CloudLens platform is a true reflection of what Ixia is well recognized for in the industry, which is combining technology innovation with solutions that address real-world network challenges,” said Dennis Cox, Chief Product Officer at Ixia. “We are committed to addressing those challenges, and will continue to innovate, leveraging our years of experience, to deliver unprecedented visibility across all cloud environments.”
CloudLens will also include a number of automation features enabling the virtual taps and analysis tools to automatically change in reaction to demand or failures, without the need for an operator. The platform currently supports OpenStack KVM, VMWare ESXi, and NSX, and is expected to be extended to Microsoft Hyper-V later in the coming months.
Taylor Rhodes, President and CEO at Rackspace
Rackspace has reported healthy growth for Q1 2016, as the team continues its transition to become managed services provider, leveraging partnerships with AWS and Microsoft Azure.
Revenues for the first quarter were reported at $518 million, a year-on-year growth of 9.9%, while profits grew 77.5%. Although the growth of the business over the last 12 months has been viewed as generally positive, industry commentators highlighted the $24 million gain from the divestiture of Jungle Disk, and what could be perceived as a lacklustre outlook for the rest of 2016 has dampened the news. The exec team expects revenues of between $519 million and $524 million for the second quarter.
“First, we saw a strong demand for our expertise and support on the AWS and Microsoft Clouds and for our OpenStack private cloud offer. Collectively, we now serve more than 400 customers on these platforms and our demand is scaling rapidly,” Taylor Rhodes, President and CEO at Rackspace. “From the October launch of our AWS service through the end of April, we’ve been actively marketing with AWS and have signed 187 customers across every firm size, geography, and vertical.”
The transition to a managed cloud services company began a number of years ago with the launch of Rackspace’s Fanatical Support services, though seemingly began making real traction within the industry last year, as the team announced expanded partnerships with Microsoft in July, when Azure public and private cloud infrastructure was incorporated into the offering, and AWS in August. The team also recently announced a new partnership with Cloud Technology Partners, which it believes will increase cloud adoption rates.
The partnerships are also enabling the company to diversify its geographical focus as over 40% of the AWS customers are coming from non-U.S. regions. Rhodes also believes the new capital-light business models employed enables the company to roll-out new offerings worldwide. Previously, new products were rolled out first in the USA, due to capital intensity, and then phased out over time into other regions worldwide, however the new model is claimed to offer Rackspace increased flexibility and agility in bringing new offerings to the market.
The shift in strategic direction is supported by a renewed effort in the marketing department, as Rhodes highlighted campaigns will now be directed towards driving brand awareness and demand generation for the managed cloud services business, specifically the Fanatical Support services offered to AWS and Microsoft Azure customers.
“Our new head of Global Sales and Marketing, Alex Pinchev, started work at the beginning of Q1,” said Rhodes. “He and his team are moving aggressively to shift resources toward our new fast-growing offers while sustaining our core business. They are training more of our sales teams to sell our new offers and are hiring additional specialists in areas of high demand. We advised you last quarter that these sales and marketing efforts will take time to gain full traction, that transition contributed to our slow start to the year”
Efforts for Rackspace on the OpenStack front would also appear to be bearing fruit, with the launch of OpenStack Everywhere, Next Generation Bare Metal Servers and the Private Cloud Powered by Red Hat offering. All three offerings would seemingly demonstrate the company’s drive towards the OpenStack private and hybrid cloud market segments. The team are confident in the growth potential of the OpenStack private cloud market, and highlighted a number of major customers wins were through this aspect of the business.
“Our role as the co-founder of OpenStack has given us unique capabilities in software development, DevOps, continuous integration and deployment, and other key disciplines,” said Rhodes. “Those capabilities provide a major differentiation for us versus other managed services providers as we expand to provide managed cloud services on AWS and the Microsoft Cloud.
“We’ve really seen a tipping point, what really looks like a significant tipping point in the market for OpenStack private clouds in the last six months to nine months. Some of our largest deals that we closed in March were OpenStack private cloud deals and some of the largest deals that we have in our pipeline today are OpenStack private cloud deal. So, really that’s the traction that we’re seeing.”
Research from VMTurbo has highlighted 57% of organizations have no multi-cloud strategy at all, where as 35% do not have a private cloud strategy and 28% lack one for public cloud.
Although hybrid cloud is considered one of the growing trends within the industry, the research suggests the noise behind multi-cloud strategies is coming from either a small number of customers, or from vendor organizations themselves. Of those who would be considered in the ‘Functional Multi-cloud Owner’ group, which only represented 10.4% of the respondents, almost half were using a two-cloud model, and just over a quarter were using a three-cloud model. The multi-cloud strategy was favoured by larger organizations in general.
“A lack of cloud strategy doesn’t mean an organization has studied and rejected the idea of the cloud; it means it has given adoption little or no thought at all,” said Charles Crouchman, CTO of VMTurbo. “As organizations make the journey from on-premise IT, to public and private clouds, and finally to multi- and hybrid clouds, it’s essential that they address this.
“Having a cloud strategy means understanding the precise costs and challenges that the cloud will introduce, knowing how to make the cloud approach work for you, and choosing technologies that will supplement cloud adoption. For instance, by automating workload allocation so that services are always provided with the best performance for the best cost. Without a strategy, organizations will be condemning themselves to higher-than-expected costs, and a cloud that never performs to its full potential.”
The survey also demonstrated the total cost of ownership is not fully understood within the community itself, less so within smaller organizations. SME’s planning to build private cloud environments estimated their budget to be in the region of $150,000 (average of all respondents), whereas the total bill for those who have already completed such projects averaged at $898,508.
The stat backs up thoughts of a number of organizations who believe there should be more of a business case behind the transition to the cloud than simply reducing CAPEX and OPEX. Last month, BCN spoke to Gwil Davies, Director & Cloud Lead in the EMEA IT Infrastructure Centre of Excellence at Deloitte, to understand the economics behind cloud computing. Davies believes a successful journey to the cloud is not just focused on reducing CAPEX and OPEX throughout the organization, but identifies where value can be achieved through a cloud-enabled business.
“I think it’s more important for organizations get a real understanding of how to use the cloud and perhaps not automatically assume that moving all of their current IT into cloud is going to be the cheaper solution.” said Davies.
The business case for the cloud is almost entirely dependent on the long-term ambitions of the business itself, though the survey does imply there is a need to further educate some corners of the IT industry on the benefits and perceived cost of private cloud. Cloud computing as a concept could be perceived to have penetrated the mainstream market, though the benefits may be less so.
Bharti Airtel has announced the launch of Connexion as well as a new collaboration with Microsoft to deliver Azure ExpressRoute to Indian businesses.
The new Connexion service is designed to maximize network performance over the cloud, whereas Azure ExpressRoute ensures a more secure and scalable connection between enterprises, cloud service providers, and data centre partners, through using a private connection as opposed to public internet. Microsoft claim the service increases reliability, speed and security, while also lowering latency.
“Over the years, at Airtel, we have been serving a vast array of global customers through our world class technology and innovative connectivity solutions,” said Ajay Chitkara, CEO of Global Business at Bharti Airtel. “Today, we are excited to further expand our value proposition for them with the launch of our ‘Connexion’, which is a direct private connectivity to cloud services.
“This platform is the right choice for the service providers and businesses seeking to make their IT infrastructure more agile and flexible. With ‘Connexion’ – we are confident of helping customers seamlessly and more securely connect to Microsoft Azure, by bringing down their network cost substantially and improving performance.”
The partnership further increases Airtel’s international cloud capabilities and ability to serve customers in the Middle East, South Asia and Asia-Pacific regions. Last month, the Airtel business also announced a partnership with GBI to build its influence within the Middle East. GBI operates a multilayer carrier neutral network, connecting the world to the Middle East, a region which is a long-term target for Airtel’s growth ambitions.
“This new partnership with GBI is a significant step in that direction,” said Chitkara. “GBI being a key network asset for the region will not only improve our customers’ experience and reach but would also enable GBI’s customers to experience a seamless extension on the Airtel Global network spanning across 50 countries across 5 continents”
IBM has extended its partnership with Box to provide enterprises the choice to store data regionally in Europe and Asia on the IBM Cloud.
The IBM cloud will be available as part of Box’s new Box Zones technology, and is the first time that Box customers will have the choice of where to store their data. IBM will also utilize the Box Zones offering to extend its hybrid cloud proposition.
“Organizations want to tap into all of the benefits of the cloud while retaining the security, performance, control and other attributes they might achieve with local data centre infrastructure,” said John Morris, general manager at IBM Cloud Object Storage. “With Box Zones and the IBM Cloud, enterprise customers across Europe and Asia will soon have the choice to leverage the IBM Cloud global footprint locally, and uniquely support hybrid cloud and on-premises deployments, integrating data between Box Zones and on-premises content repositories”
Since the launch of the partnership in June 2015, the pair has integrated a number of different products, including a new version of the IBM MobileFirst for iOS Expert Seller app that is built on Box Platform.
“Box and IBM are focused on bringing world-class technology to enterprises across the globe, and on building dynamic content and collaboration solutions that transform the way our customers do business,” said Aaron Levie, CEO of Box. “Box Zones enables us to combine Box’s rich, intuitive content management experience and collaboration tools with IBM Cloud’s powerful global infrastructure to overcome many of the data storage concerns faced by businesses in Europe and Asia.”
The launch would appear to be well timed as transatlantic data movement and residence has been under continuous scrutiny following the European Court of Justice’s decision to strike down Safe Harbour last October. While EU-US Privacy Shield has been put to the industry, receiving backing from Microsoft in the process, industry insiders have told BCN that the new policy is unlikely to have much impact on the concerns of EU citizens and businesses. As the EU-US Privacy Shield is a policy, not law, companies are likely to refer directly to national legislation as opposed to any European directive.
IBM’s and Box’s partnership could be perceived as a shrewd move to counter any arguments that potential customers have with regard to their data residence and overall compliance.
Research firm IDC have released findings which demonstrate healthy growth in the cloud market throughout 2016.
IDC’s Worldwide Quarterly Cloud IT Infrastructure Tracker estimates spending on public cloud infrastructure is to increase by 14.1% over the course of the 12 months to $24.4 billion, and spending on private cloud platforms could be up 11.1% to $13.9 billion.
“For the majority of corporate and public organizations, IT is not a core business but rather an enabler for their core businesses and operations,” said Natalya Yezhkova, Research Director for the storage systems group at IDC. “Expansion of cloud offerings creates new opportunities for these businesses to focus efforts on core competences while leveraging the flexibility of service-based IT.”
Total spend for IT infrastructure products is expected to increase by 18.9% over the course 2016 to reach $38.2 billion, though it is still yet to surpass traditional, non-cloud, environments, which will decrease by 4%. Non-cloud platforms will still account for the majority of enterprise IT spend, accounting for 62.8%. From a cloud-deployment product perspective Ethernet switching spend will increase by 26.8%, with investments in servers and storage to grow at 12.4% and 11.3%, respectively.
The report also detailed vendor revenue from sales of infrastructure products over the course of 2015, which grew 21.9% to $29 billion. Revenues for Q4 grew at a slower rate, 15.7%, but still accounted for $8.2 billion, with public cloud grabbing the lion’s share $4.9 billion. Japan saw the largest margin of growth, 50%, whereas Central and Eastern Europe declined 9.3% seemingly owing to political and economic turmoil, which could be linked to a reduction in IT spend.
“The cloud IT infrastructure market continues to see strong double-digit growth with faster gains coming from public cloud infrastructure demand,” said Kuba Stolarski, Research Director for Computing Platforms at IDC. “End customers are modernizing their infrastructures along specific workload, performance, and TCO requirements, with a general tendency to move into 3rd Platform, next-gen technologies.
“Public cloud as-a-service offerings also continue to mature and grow in number, allowing customers to increasingly use sophisticated, mixed strategies for their deployment profiles. While the ice was broken a long time ago for public cloud services, the continued evolution of the enterprise IT customer means that public cloud acceptance and adoption will continue on a steady pace into the next decade.”
HPE continued as market leader for cloud IT infrastructure vendor revenues bringing in around $4.55 billion over the course of 2015, increasing its market share from 15% to 15.7%. Dell, Cisco, EMC and IBM completed the top 5, with only IBM dropping market share over the period. The company’s market share decreased 24.6% to roughly $1.24 billion, down from 6.9% to 4.3% of the overall segment.