Olivier Amar loves the Internet and the experience that a good application can provide by accessing your data. But with years of experience in online performance marketing for companies like AIG, WSOP, Harrahs, ElAl, GetTaxi and Toyga Financial, he understands how exposed our personal information is in apps and in the cloud, and how breaches of trust that can occur when we ignorantly trust a developer with our private information.
With over 700K applications on both the Android and iOS market, tens of millions of sites and services using connection protocols, and rough privacy guidelines for developers to follow at best, there is simply no real way for an end user to know whether or not they should trust an application or the developer to use their data securely and ethically.