Category Archives: AWS

Avnet, AWS, Channel, cloud marketplace, distribution, IBM, News & Analysis

Avnet launches Cloud Marketplace with AWS and IBM as key clients

Money cloudGlobal distributor Avnet has launched a cloud shop and unveiled both IBM and AWS as headline partners.

The Avnet Cloud Marketplace is described as ‘the latest evolution’ in Avnet’s cloud offering. Avnet said it is incorporating all the insight gained from running 900,000 workloads in public, private and hybrid clouds in the past two years and making that wisdom available to its partners.

The shop offers top brands like AWS and IBM, with flexible payment models and a cloud management toolset. Avnet said its unique angle is that it allows partners in the US and Canada to offer cloud-based services to their customers through both consumption and subscription-based models. Channel partners will be able to create branded storefronts to offer complete solutions to their customers. Avnet’s Cloud Marketplace customers include VARs, ISVs, MSPs, systems integrators (SI), technology manufacturers and end users. The Marketplace will help them rollout services quicker, according to Sergio Farache, senior vice president of Avnet’s Solutions and Strategy business unit in the Americas.

“This is how Avnet helps partners use next-generation technologies and evolve,” said Farache.

The Avnet Cloud Marketplace is based on Avnet’s digital distribution strategy, where a combination of digital tools, processes and services can simplify the cloud and service provisioning.

Meanwhile, Avnet has announced that IBM’s cloud services Softlayer and Bluemix will be provided through its portal. IBM’s Platform-as-a-Service (PaaS) will help developers integrate applications more rapidly while its Software-as-a Service (SaaS) offering will make cloud, analytics, mobile, social and security applications available to Avnet’s channel partners.

Avnet will also offer IBM Business Partners some educational and training resources to further expand their cloud expertise. On November 6th Avnet revealed that packaged solutions powered by AWS, such as backup and disaster recovery solutions that integrate NetApp and Veritas software with Amazon Simple Storage Service (Amazon S3) and Amazon Glacier, will be offered to its channel. These offerings will make it easier for Avnet’s US and Canadian resellers, AR and service provider partners to sell the full range of AWS.

Amazon, AWS, Datacentre, News & Analysis, UK

AWS announces UK will be its third region in the EU by 2017

Amazon Web Services (AWS) is to add a UK region to its empire. On its opening date, mooted for the end of 2016 or early 2017, it will be the third region in European Union and the 12th in the world.

The presence of an AWS region brings lower latency and strong data sovereignty to local users.

Amazon organises its ‘elastic computing’ by hosting it in multiple locations world-wide. The locations are, in turn, sub divided into regions and Availability Zones. Each region is a separate geographical area with multiple, isolated locations known as Availability Zones. The rationale being to give instant local response but geographically diverse back up to each computing ‘instance’ (or user).

Announcing the new UK base in his blog, Amazon CTO Werner Vogels promised that all Britain’s ranges of local and global enterprises, institutes and government departments will get faster AWS Cloud services than they have been getting. The new region will be coupled – for failover purposes – with existing AWS regions in Dublin and Frankfurt. This local presence, says AWS, will provide lower latency access to websites, mobile applications, games, SaaS applications, big data analysis and Internet of Things (IoT) apps.

“We are committed to our customers’ need for capacity,” said Vogels, who promised ‘powerful AWS services that eliminate the heavy lifting of the underlying IT infrastructure’.

The UK government’s Trade and Investment Minister Lord Maude described the decision as ‘great news for the UK’. The choice of the UK, as the third european presence for AWS is, “further proof the UK is the most favoured location in Europe for inward investment,” said Maude.

By providing commercial cloud services from data centres in the UK AWS will create more healthy competition and innovation in the UK data centre market, according to HM Government Chief Technology Officer Liam Maxwell. “This is good news for the UK government given the significant amount of data we hold that needs to be kept onshore,” said Maxwell.

Yesterday, AWS evangelist Jeff Barr revealed in his blog that AWS will be opening a region in South Korea in early 2016, its fifth region in Asia Pacific.

Amazon, AWS, Datacentre, Financial Results, News & Analysis, Q3 2015

AWS profitability quadruples as revenue surges 78%

amazon awsAmazon Web Services’ revenue grew by 78% year over year to $2.1 billion in the third quarter of 2015 and its operating profit more than quadrupled to $521 million. Its high profits – attributed to 500 new inventions and eight price cuts – contributed to earnings which surpassed analyst expectations and created a surge in parent company Amazon’s stock price.

The high growth rate in AWS profitability could be accounted for by last year’s low margins caused by a competitive price cuts on AWS services.

Meanwhile parent company Amazon reported an overall third-quarter operating profit of $406 million on $25.4 billion of sales. Amazon CFO Brian Olsavsky answered criticism that AWS is keeping the company profitable and that, in the face of cloud competition, it may have to cut prices again to ensure further growth.

“I will point out that this quarter showed a lot of innovation, a lot of new products and features and a lot of investment,” Amazon CFO Brian Olsavsky told analysts. “Globally we are investing very heavily in our Prime platform. We’ve launched multiple devices including e-readers, tablets priced under $50, Echo dash buttons, so there’s a lot of investment going on, and there will continue to be, especially related to prime. Innovation and investment will continue and can be lumpy over time.”

The pace of innovation in AWS and the scale of its business has allowed it to do the ‘heavy lifting for Amazon’ said one Wall Street blogger.

By constantly re-inventing itself AWS has been able to cut its prices eight times since April 2014, said Phil Hardin, Amazon director of investor relations, in an analyst conference calls. “The company rolled out 539 new features and services in the past year alone, many of which have been designed so that its customers can access enterprise-grade services for a fraction of what they would traditionally cost on-premise,” said Hardin.

Amazon, AWS, Internet of Things, IoT cloud, News & Analysis, re:invent

Amazon continues Internet of Things push with AWS IoT

Intel AWS IoT starter kitThe new AWS platform is designed to allow IoT devices to connect to the AWS cloud as well as a managed cloud service to assist with processing the data.

AWS IoT has been launched in beta, which usually means it’s not quite ready yet, but it needs people to try it out in order to iron out lingering bugs. In essence it appears to be Amazon’s play to put itself in the thick of the IoT land-grab, as the repository of all the data constantly being generated by the billions of sensors expected to comprise the IoT.

In many ways Amazon’s many previous launches and announcements at this year’s AWS re:Invent seems to have been leading up to this, as they’ve all been about making easier to transfer data into the AWS cloud. Specifically Amazon Kenisis Firehose, which is designed to make it easier to upload wireless streaming data to the AWS cloud, seems to have been launched with IoT in mind.

“The promise of the Internet of Things is to make everyday products smarter for consumers, and for businesses to enable better, data-driven offerings that weren’t possible before,” said Marco Argenti, VP of Mobile and IoT at AWS.

“World-leading organizations like Philips, NASA JPL, and Sonos already use AWS services to support the back-end of their IoT applications. Now, AWS IoT enables a whole ecosystem of manufacturers, service providers, and application developers to easily connect their products to the cloud at scale, take action on the data they collect, and create a new class of applications that interact with the physical world.”

Device connections are handled by a device gateway, which provides tools for predetermining responses to data received. AWS IoT also creates a virtual version of each device in the cloud so it can be interacted with even in times of intermittent connectivity. A dedicated SDK aims to make it easier for developers to do clever things with IoT devices and a bunch of semiconductor companies have already got on-board by embedding the SDK into IoT chips, including Broadcom, Intel, Marvell, Mediatek, Microchip, Qualcomm and TI. There are also a bunch of IoT starter kits which can, of course, be bought on Amazon.

“At Philips we aim to empower people to take greater control of their health with digital solutions that support healthy living and improved care coordination,” said Jeroen Tas, CEO Healthcare Informatics, Solutions and Services at Philips. “Our HealthSuite digital platform and its device cloud are already managing more than seven million connected, medical-grade and consumer devices, sensors, and mobile apps.

“With the addition of AWS IoT, we will greatly accelerate the pursuit of our vision. It will be easier to acquire, process, and act upon data from heterogeneous devices in real-time. Our products, and the care they support, are enabled to grow smarter and more personalized over time.”

On top of moves like the Dash Button IoT consumables automated ordering service, this move cements Amazon’s ambition to be a major IoT player, with AWS at the core. If it delivers on the promise of making IoT easier for companies and developers all the other tech giants currently involved in the IoT land grab may need to raise their game.

Amazon, AWS, Database, Enterprise IT, News & Analysis, re:invent, Software as a service

Amazon Web Services makes aggressive customer acquisition play

Amazon reinvent 2015At its Amazon re:Invent event Amazon Web Services (AWS) announced a number of products and initiatives designed to make it easier for potential customers to move their business to the AWS Cloud.

AWS Snowball is a portable storage appliance designed to be an alternative to trying to upload data over networks, claiming to be able to move 100 TB of data to AWS in less than a week. Amazon is betting that companies are neither willing to prioritise their existing bandwidth, nor devote the time to do this over the network. In addition the company launched Amazon Kinesis Firehose, which is designed to make it easier to upload wireless streaming data to the AWS cloud.

“It has never been easier or more cost-effective for companies to collect, store, analyze, and share data than it is today with the AWS Cloud,” said Bill Vass, VP of AWS Storage Services. “As customers have realized that their data contains key insights that can lead to competitive advantage, they’re looking to get as much data into AWS as quickly as possible. AWS Snowball and Amazon Kinesis Firehose give customers two more important tools to get their data into AWS.”

On top of these new products Amazon announced two new database services – AWS Database Migration Service and Amazon RDS for MariaDB – designed to make it easier for enterprises to bring their production databases to AWS, which seems to take aim at Oracle customers especially.

“With more than a hundred thousand active customers, and six database engines from which to choose, Amazon RDS has become the new normal for running relational databases in the cloud,” said Hal Berenson, VP of Relational Database Services, AWS. “With the AWS Database Migration Service, and its associated Schema Conversion Tool, customers can choose either to move the same database engine from on-premises to AWS, or change from one of the proprietary engines they’re running on-premises to one of the several open source engines available in Amazon RDS.”

Continuing the theme of taking on the big enterprise IT incumbents Amazon launched QuickSight, a cloud business intelligence service that would appear to compete directly with the likes of IBM, while aiming to undercut them with a low-price as-a-service model.

“After several years of development, we’re excited to bring Amazon QuickSight to our customers – a fast and easy-to-use BI service that addresses these needs at an affordable price,” said Raju Gulabani, VP of Database Services at AWS. “At the heart of Amazon QuickSight is the brand new SPICE in-memory calculation engine, which uses the power of the AWS Cloud to make queries run lightning fast on large datasets. We’re looking forward to our customers and partners being able to SPICE up their analytics.”

Lastly Amazon announced a new business group in partnership with Accenture that is also designed to make it easier for companies to move their business to the cloud. The Accenture AWS Business Group is a joint effort between the two and is another example of Accenture putting the cloud at the centre of its strategy.

“Accenture is already a market leader in cloud and the formation of the Accenture AWS Business Group is a key part of our Accenture Cloud First agenda,” said Omar Abbosh, Chief Strategy Officer of Accenture. “Cloud is increasingly becoming a starting point with our clients for their enterprise solutions. Whether our clients need to innovate faster, create new services, or maximize value from their investments, the Accenture AWS Business Group will help them get there faster, with lower risk and with solutions optimized for AWS.”

AWS, Big Data, Cloud South East Asia, News & Analysis, Policy and Regulation, Safe Harbour

AWS: examine fine print in data transfer legislation

In a week that has seen the European Court of Justice rule that the Safe Harbour agreement on data transfer as invalid, the significance of data transfer legislation in South East Asia has been under discussion at Cloud South East Asia.

Answering audience questions following his Cloud South East Asia keynote this morning, Blair Layton, Head of Database Services for Amazon Web Services, argued that some of the legislation against data transfer was not always as cast-iron as they appear.

Acknowledging that such legal concerns were indeed “very legitimate,” and that there were certainly countries with stringent legal provisions that formed an obvious barrier to the adoption of cloud services such as Amazon Web Services, Layton none the less stressed that it was always worth examining the relevant legislation “in more detail.”

“What we’ve found in some countries is that, even though the high level statement might be that data has to reside in one country, what you find in the fine print is that it actually says, ‘if you inform users then it is fine to move the data,”’ he told delegates. “Also, that for sensitive data you think you may not be able to move – because of company controls, board level concerns etc. – we can have many discussions about that. For instance, if you just want to move data for back-up and recovery, you can encrypt that on the premise, maintain the keys on premise, and shift that into the cloud for storage.”

In the same session, Layton, when not extolling the impressive scope and effectiveness of Amazon Web Services in the South East Asian region and beyond, discussed other reasons for the arguable disparity between the evident regional interest in cloud services, and the actual uptake of them.

“There are in different cultures in different countries, and they have different levels of interest in technology. For example, you’ll see that…. people in Singapore are very conservative compared to the Taiwanese In other countries their IT is not as mature and they’re not as willing to try new things and that’s simply cultural.”

Amazon Web Services, AWS, Infrastructure as a Service, News & Analysis, Platform as a service, Rackspace, Software as a service

Rackspace ups AWS functionality and support, becomes authorised reseller

AWSManaged hosting provider Rackspace has announced a ramped up suite of products featuring enhanced support and functionality with Amazon Web Services.

The agreement with AWS, announced at re:Invent in Las Vegas this week, will see Rackspace launch managed service offerings including tools, expertise, application management and operational support for AWS Cloud. “Fanatical Support for AWS” is the core service offering featured as part of the agreement, with three beta offerings supplementing the managed service – Managed Security for AWS, Compliance Assistance for AWS and Managed Cloud for Adobe Experience Manager.

Through Fanatical Support, Rackspace tells its customers to “leave the heavy lifting to us” as it claims to take care of migration, architecture, security and operations for companies looking to adopt AWS for application hosting.

Rackspace has also become an authorised reseller at AWS, as well as a managed services partner, and has joined the AWS Partner Network. CEO Taylor Rhodes spoke about the announcement on the company’s blog page.

“Over the past year, more and more of them [customers] have told us that they love Rackspace expertise and Fanatical Support, and would like to get it for the workloads that they prefer to run on AWS,” he said. “We have spent the past several months working with those customers and with AWS, to create the best managed-service offering on that platform.”

Rhodes went on to say that AWS adds to Rackspace’s existing commitment to support a number of other platforms.

“We help businesses tap the power of the cloud without the pain and expense of managing it all themselves,” he said. “We have gone deep on support for platforms such as OpenStack, Microsoft and VMware. Our success in leading the managed cloud market for those technologies has been validated by industry experts such as Gartner, and most importantly, by our 300,000-plus business customers.”

Finally, Rhodes then highlighted how Fanatical Support has evolved with today’s announcements, and how it will benefit various customer segments.  He claims it will appeal to businesses that have desired AWS integration with existing Fanatical Support functionality; for rapidly growing businesses needing to outsource some IT functionality in order to reallocate technical resource to other areas; and for customers new to both AWS and Rackspace.

Meanwhile, AWS’s VP of worldwide partner ecosystem Terry Wise, welcomed Rackspace’s increased integration and functionality of AWS.

“We’re pleased to see Rackspace support AWS customers and achieve membership in the AWS Managed Service Program,” he said. “A growing number of businesses who want the benefit of the AWS Cloud will find value in working with AWS Managed Service Partners like Rackspace. We have been impressed with Rackspace’s commitment to include beta customers in their AWS managed services offerings, along with certifying a large number of their technical staff.”

Amazon, Analytics, Avere, AWS, Big Data, Business Intelligence, Elasticsearch, News & Analysis

Amazon enhances AWS with new analytics tools

AWSOn the eve of its AWS re:Invent 2015 event internet giant Amazon is positioning itself for a run at the business intelligence market.

Already announced is the Amazon Elasticsearch Service, is a managed service designed to make it easier to deploy and operate Elasticsearch in the AWS cloud, on which more later.

In addition the WSJ is reporting the likely launch of a new analytics service, codenamed SpaceNeedle, which is set to augment AWS with business intelligence tools. The reported strategic aim of this new service is to both strengthen Amazon’s relationship with AWS customers and allow it to broaden its total available market.

Back to the Elasticsearch service, BCN spoke to Ian Massingham, UK Technical Evangelist at AWS, to find out what the thinking behind it is. “This service is intended for developers running applications that use Elasticsearch today, or developers that are considering incorporating Elasticsearch into future applications,” he said “Elasticsearch is a popular open-source search and analytics engine for use cases such as log analytics, real-time application monitoring, and click stream analytics.”

Apparently Wikipedia uses Elasticsearch to provide full-text search with highlighted search snippets, as well as search-as-you-type and did-you-mean suggestions, while The Guardian uses Elasticsearch to combine visitor logs with social network data to provide real-time feedback to its editors about the public’s response to new articles.

Expect more AWS news as the re:Invent event gets underway. Already Avere Systems has unveiled Avere CloudFusion, a file storage application for AWS, that aims to provides a cloud file system to leverage Amazon Elastic Compute Cloud (EC2) and Amazon Elastic Block Store (EBS) with the cost efficiencies of Amazon Simple Storage Service (S3), all with the simplicity of network-attached storage.

AWS, Cisco, Dell, Equinix, Google, HP, IBM, Microsoft, News & Analysis, Platform as a service, Public Cloud, Salesforce, Software as a service, Synergy Research

Public cloud generating $22 billion a quarter for IT Companies

metalcloud_lowresPublic cloud computing generated over $22 billion in revenues for IT companies in the second financial quarter of 2015, according to a study by Synergy Research Group.

The revenue breaks down into $10 billion earned by companies supplying public cloud operators with hardware, software and data centre facilities and $12 billion being generated from selling infrastructure, platforms and software as a service.

In addition the public cloud supports ‘huge’ revenue streams from a variety of internet services such as search, social networking, email and e-commerce platforms, says the report. It identifies the supply side companies with the biggest share of revenues as Cisco, HP, Dell, IBM and Equinix. On the cloud services side the market leaders are AWS, Microsoft, Salesforce, Google and IBM.

As the public cloud makes inroads into the total IT market, the hardware and software used to build public clouds now account for 24 per cent of all data centre infrastructure spending. Public cloud operators and associated digital content companies account for 47 per cent of the data centre colocation market.

While the total IT market grew at less than five per cent per year, the growth of cloud revenues outpaced it. Infrastructure and platform as a service revenues (Iaas/Paas) grew by 49 per cent in the past year and software as a service (SaaS) grew by 29 per cent.

“Public cloud is now a market that is characterized by big numbers, high growth rates and a relatively small number of global IT players,” said Synergy Research Group’s chief analyst Jeremy Duke.

However, the report noted that there is still a place for regional small-medium sized public cloud players.

Amazon, AWS, News & Analysis, Storage, Storage as a Service

Amazon Web Services to offer new hierarchical storage options after customer feedback

amazon awsAmazon Web services (AWS) is adding a new storage class to speed up the retrieval of frequently accessed information.

The announcement was made by AWS chief evangelist Jeff Barr on his company blog. Customer feedback had made AWS conduct an analysis of usage patterns, Barr said. AWS’s analytical team discovered that many customers store rarely-read backup and log files, which compete for resources with shared documents or raw data that need immediate analysis. Most users have frequent activity with their files shortly after uploading them after which activity drops off significantly with age. Information that’s important but not immediately urgent needs to be addressed through a new storage model, said Barr.

In response AWS has unveiled a new S3 Standard, within which there is a hierarchy of pricing options, based on the frequency of access. Customers now have the choice of three S3 storage classes, Standard, Standard – IA (infrequent access) and Glacier. All still offer the same level of 99.999999999 per cent durability.‎ The IA Standard for infrequent access has a service level agreement (SLA) of 99 per cent availability and is priced accordingly. Prices start at $0.0125 per gigabyte per month with a 30 day minimum storage duration for billing and a $0.01 per gigabyte charge for retrieval. The usual data transfer and request charges apply.

For billing purposes, objects that are smaller than 128 kilobytes are charged for 128 kilobytes of storage. AWS says this new pricing model will make its storage class more economical for long-term storage, backups and disaster recovery.

AWS has also introduced a lifecycle policy option, in a system that emulates the hierarchical storage model of centralised computing. Users can now create policies that will automate the movement of data between Amazon S3 storage classes over time. Typically, according to Barr, uploaded data using the Standard storage class will be moved by customers to Standard IA class when it’s 30 days old, and on to the Amazon Glacier class after another 60 days, where data storage will $0.01 per gigabyte per month.